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Monday, April 26, 2010

Know Your Strengths

This weekend I received a message from a marketing research firm offering to provide me with high quality marketing services, including email campaigns and data collection.  However, their website contained a great deal of grammatical errors and phrasing that didn't quite make sense.  Why would I consider outsourcing my marketing communications to a company that doesn't communicate effectively? 

Knowing a few things about SEO and web design does not make you a marketing professional.  I wouldn't hire a mechanic just because he knew how to drive, so why would I hire a technology firm to run a marketing campaign?
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