Social Media gives companies the ability to build
customer relationships like never before. Customers can share positive experiences they've had with a company, and when they share negative experiences companies can address them proactively. Companies can use social media to provide their customers with information about new products or upcoming events. Customers can ask questions and receive helpful feedback.
Or social media can be used as just another form of advertising. Many companies use
Google AdWords,
Facebook advertising, and social media tools simply as a way to drive traffic to their website. They post information about their products and services, but there is no opportunity to interact.
Does your company's online presence help build relationships?
