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Friday, June 25, 2010

Is There a Stronger Brand Than Apple?

The power of the Apple brand never ceases to amaze me.  The iPhone 4 launched today, and loyal Apple fans rushed to be among the first to have the newest generation of iPhone.

Crowds Queue Up Across U.S. For iPhone 4

Is there any other brand that generates such a consistently high level of anticipation for new product releases?  Apple has done it with each version of the iPhone, with the iPad, and to some extent with iPods (maybe there's too many versions of the iPod for it to seem so special).  Google and Microsoft are their closest competitors in most categories, and I can't imagine people forming lines several blocks long to purchase the latest device from either of them.

Congratulations to Apple for yet another successful launch.  I can't wait to see what they roll out next!
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