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Monday, April 12, 2010

e-Marketing Isn't Magic

I recently came across a definition of e-Marketing that I really like:
Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.
Yes, it sounds very simplistic, even obvious.  But if you take a look at many of the websites and blogs dedicated to e-Marketing the use of "marketing principles" is severely limited.  Many people like to focus on hot topics like SEO, social media optimization, Google AdWords, etc., but it rarely seems to be part of an overall, holistic approach to marketing.

Using internet and social media as tools can be a fantastic way to carry out a well though out marketing plan.  Using them instead of a real marketing plan can be a disaster.
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