McDonald's hires its first director of social media- http://www.imediaconnection.com/content/26489.as
The Boston Celtics said that they are about to pick a winner for a contest featured in their Celtics Banner Moments social media program- http://www.boston.com/business/ticker/2010/04/celtics_look_to.htm
SAS introduces a tool to take the technology challenges out of Facebook, Twitter, blog and public-forum monitoring- http://www.informationweek.com/news/hardware/utility_ondemand/showArticle.jhtml?articleID=22440012