It's tough to analyze ourselves because it forces us to admit there are things we aren't so good at. That's never fun on a personal level, and it isn't fun for a business owner either, particularly when it's a one-person business. But it's necessary to recognize the things we don't do well so that we can structure our businesses accordingly.
If you're bad with finances hire a bookkeeper. If you don't understand technology hire an IT professional. If you need help with marketing hire a consultant (like me!). If you are really good at performing a specific function (like a doctor, lawyer, plumber, etc) but have no business skills maybe you should consider taking on a partner.
It's best to determine your strengths and weaknesses up front so you can plan your business accordingly. As for my SWOT Analysis, I still have plenty of work to do. I think I'll need to outsource a few things (like web development) so that I can focus on playing to my strengths.
